The improvised camera remained the same, looking like a square with rounded corners, a circle in the center, and a white dot on the right. It can only be seen in the top left corner. Blue is also present but in a limited amount. Pink goes from top to bottom and smoothly flows to the right. Yellow, for instance, starts from the middle and occupies the lower part of the logo. The transition between them is very harmonious, as the developers used a gradient. Moreover, it leans towards the neon spectrum, so the sign has more golden and pink-fuchsia shades. The modern emblem is much brighter and more colorful than its predecessor. There are no differences in the placement of elements and design, but the application of the color scheme is noticeable. The current Instagram logo is almost identical to the previous version. The color scheme became brighter – in a gradient from light pink to deep purple with white lines. The modern logo contains four elements: the lens (in the center), two “body” parts (around), and a dividing line. As a result, the brand logo looks futuristic, capturing visitors’ attention. In this version, the designers decided to depart from the classic camera image, retaining only schematic outlines. The inscription was also redesigned: it included the letter “a” and an original custom-designed font. The camera lens became detailed, looking real with added highlights, lighting, and 3D volume. For example, the bright stripes now look distinct due to sufficient width. The owners highlighted some elements and introduced new ones. In 2011, the branding underwent minor changes. On the left are vertical rainbow stripes, emerging from the platform’s shortened name – “Inst,” written in the Billabong font. The viewfinder window is appropriately on the top right. Adhering to modern principles and the relevance of requests, the designers adjusted the icon, emphasizing the camera lens. The second emblem was developed after a massive influx of visitors interested in photo publications and posting videos. Regardless, the service attracted most users’ attention and was in demand. Alternatively, the logo shows a retro camera from the tripod category, used for photography in the early last century. It’s a Polaroid, where photos print immediately after pressing the button. The first logo featured a camera depicted head-on. This period includes two icons: one debut and the other revised. Its creators are Mike Krieger and Kevin Systrom, and its current owner is Meta Platforms. The platform was launched in 2010 for iOS and is now compatible with the most popular systems. It offers the option to add geotags and hashtags for easy searching and viewing. Instagram is a global social network where users can post and edit photos. Therefore, the initial version of the emblem sometimes changed but remained within the concept. However, the idea has always remained the same: communication through personal photo and video content. The ability to post video files came much later, necessitating a redesign. The main activity of the eponymous company and social platform is image publishing, as reflected in the company’s logo.
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